A new animated video, Know Your Pest! depicts beetles, mosquitoes and other pest threats encroaching upon a farm and a city, only to be stopped in their tracks by “science and the wonder of pesticides.” The final video tagline shares a fact upon which all consumers can agree: Nobody likes a pest.
Communication campaigns like this one launched by CropLife America (CLA) and RISE (Responsible Industry for a Sound Environment) help to explain the role that pesticides play in agriculture and in protecting public health. RISE shares information about specialty pesticides used in managing turf, stopping invasive species and preventing the spread of insect-transmitted diseases. Similarly, CLA’s online video campaign, #GiveaCrop, encourages consumers to consider the importance of pesticide technology in growing healthy produce.
“Consumers depend on farmers to produce nutritious food, free from pests and crop disease,” stated Jay Vroom, president and CEO of CLA. “CLA’s members remain dedicated to advancing crop protection technology so that our grocery stores can stay stocked with healthy options without pest damage.”
“Specialty pesticides keep us safe and healthy as we go about our daily lives whether we choose a do-it-yourself product or hire a professional. Sharing that message is one of our goals with this new video," noted Aaron Hobbs, RISE president.
Source: CropLife America