Girl at gas pump with pink gas pump
CHOOSE E15: Participating fuel retailers will donate 3 cents of every gallon of E15 sold during October to the National Breast Cancer Foundation and The Hormel Institute.

Think pink this month and fuel up for a good cause

Pink at the Pump campaign promotes E15 and breast cancer research.

A growing number of Iowa fuel retailers are pretty in pink this October. Over 30 E15 retail gas stations that sell ethanol across the state are participating in the second annual “Pink at the Pump” campaign to raise funds for breast cancer support services and research while increasing consumer awareness about the benefits of the E15 blend.

"As a breast cancer survivor, I encourage everyone to make a difference in someone's life by choosing to use E15 and reduce the cancer-causing pollutants in our environment. It’s easy; it’s simple; it can save the life of someone you love,” says Kathy Buckman Gibson. She is breast cancer survivor and president of Buckman Laboratories International, which provides biofuel production plants with technologies and tools to reduce energy and water use.

Fill up with E15 at a pink pump in October
Participating E15 retailers in Iowa will donate 3 cents of every gallon of E15 sold to motorists Oct. 1-31 to the National Breast Cancer Foundation (NBCF) and The Hormel Institute. In Iowa, 34 retailers are joining the campaign and going pink at the pump this year.

DURING OCTOBER: The Iowa Pink at the Pump promotion, which raised $12,000 last year, will add more E15 ethanol retailers this year.

“During Breast Cancer Awareness Month, we look for ways to help stop this terrible disease,” says Iowa Renewable Fuels Association (IRFA) managing director Lucy Norton. “By choosing E15, consumers can fight breast cancer right at the gas pump. Ethanol is the world’s cleanest source of fuel octane. More, clean ethanol means less toxic chemicals are needed to boost octane in the fuel. And what’s even better, E15 ethanol has an 88-octane rating and is typically priced 5 to 10 cents less per gallon than 87-octane E10.”NBCF focuses on providing help and inspiring hope to women affected by breast cancer through early detection, education and support services.

Iowa Corn Growers Association participate
“NBCF is providing help to those in need at every step of the breast cancer journey, thanks to the generosity of the Iowa Renewable Fuels Association and the Iowa Corn Growers Association,” notes Danae Johnson, NBCF senior director of development. “Their support of this campaign during October, which is Breast Cancer Awareness Month, will further our mission of “Helping women now” by providing early detection, education and support services to women across the U.S.”

The Hormel Institute is a global, cutting-edge research facility with a seven-decade history of making significant scientific discoveries on better ways to prevent, detect and treat cancer. 

Support funds breast cancer research
“Thank you to the Iowa Renewable Fuels Association and Iowa Corn for supporting The Hormel Institute’s cutting-edge breast cancer research. We are proud to say that 100% of their donation will go directly to research,” says Dr. Zigang Dong, executive director of the institute. “We are excited to have Pink at the Pump join our other multi-community Pink events, which have raised over $1.12 million for breast cancer research at The Hormel Institute since 2011. Their support will help to fund innovative breast cancer research projects that aim to find new ways to prevent and control this terrible disease.”

Pink at the Pump is a joint effort between IRFA and the Iowa Corn Promotion Board in partnership with National Breast Cancer Foundation and The Hormel Institute. For the entire month of October, participating locations will feature pink nozzle guards for E15, along with pink promotional T-shirts for staff, and many other pink point-of-sale materials. Go online to to learn more about Pink at the Pump.

The Iowa Renewable Fuels Association represents Iowa’s liquid renewable fuel industry and works to foster its growth. Iowa is the nation’s leader in renewable fuel production with 43 ethanol refineries capable of producing 4 billion gallons annually, including nearly 55 million gallons of annual cellulosic ethanol production capacity. Iowa has 12 biodiesel facilities with capacity to produce over 350 million gallons annually. For more information, visit

To help combat breast cancer, choose E15 at these participating locations:

Sundstop, 902 Lombard St., Clarence
Murphy USA, 2346 Virginia Ave., Clinton
Cresco Fast Stop, 22268 Highway 9 W, Cresco
United Farmers Coop., 304 N. Osage St., Creston
Murphy USA, 5805 Elmore Ave., Davenport
Decorah Mart,, 303 College Drive, Decorah
Ampride, 215 N. Commercial Ave., Eagle Grove
Three Rivers FS Co.,, 24544 Highway 13, Elkader
Ampride, 3243 Fifth Ave. S, Fort Dodge
Fast Stop Express, 2 N. 27th St., Fort Dodge
Murphy USA, 3010 First Ave. S, Fort Dodge
New Century FS, 1017 Ogan Ave., Grinnell
Fast Stop Express, Highway 44 W, Guthrie Center
Casey’s General Store, 121 N. Floyd Ave., Hinton
Hull Co-op, 1207 Black Forest Road, Hull
Ampride, 1301 10th Ave. N, Humboldt
Murphy USA, 1502 N. Jefferson St., Indianola
Linn Co-op Oil Co., 375 35th St., Marion
Murphy USA, 4059 Fourth St. SW, Mason City
New Century FS, 307 Railroad St., Melbourne
United Farmers Co-op, 403 E. South St., Mount Ayr
Good & Quick, 519 Lincoln Highway, Nevada
Murphy USA, 200 Iowa Speedway Dr., Newton
Casey’s General Store, 509 Main St., Pella
Junction 9-75, 800 Main St., Rock Rapids
Fast Stop Express, 103 W. Court Street, Rockwell City
Murphy USA, 3420 Singing Hills Blvd., Sioux City
Crossroads of Spencer, 1001 S. Grand Ave., Spencer
Fast Stop Express, 903 32nd Ave. W, Spencer
Fuel Time, 203 Saints Ave., Ansgar
Fast Stop Express, 1510 E. Fourth St., Storm Lake
New Century FS, 1112 W. Fourth St., Vinton
Waukon Feed Ranch, 615 Old Highway 9, Waukon
Fast Stop Express, 525 Main St., Yale

Source: Iowa Renewable Fuels Association

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