Preparations for the 30th annual Governor's Charity Steer Show and Auction, to be held August 11, 2012 at 4 p.m., are underway for this year's 2012 Iowa State Fair. In a joint effort led by the Iowa Beef Industry Council, the Iowa Cattlemen's Association, and the Governor of Iowa, the Governor's Charity Steer Show has become one of the premier events held at the Iowa State Fair.
The annual event is held to raise money to benefit the Ronald McDonald Houses of Des Moines, Iowa City and Sioux City which provide a "home away from home" for families of seriously ill children.
Each year the Governor's Charity Steer Show brings together personalities in media, business, sports and government to lead steers in the historic Pioneer Livestock Pavilion during the Iowa State Fair in Des Moines. Thousands of fairgoers flock to the event to not only root for their favorite celebrity, but also share their support for a worthy cause led by the Iowa cattle industry.
Success of this worthy fundraiser depends on generosity of many people
The success of the Governor's Charity Steer Show depends on the generosity of many people lending a hand to support families in need. Companies, individuals and organizations purchase and exhibit steers at the show. Celebrities offer their time and assist with the show and the Ronald McDonald Houses of Iowa. With the strong support of Iowa cattle producers, the Iowa Beef Industry Council and the Iowa Cattlemen's Association handle the details and logistics of the event.
After evaluation is complete, each steer is auctioned to the highest bidder. The buyers include a variety of individuals and companies, many of whom are not directly affiliated with the cattle industry but all interested in providing support for families in need. Since its inception in 1983, the Governor's Charity Steer Show has raised $1,937,228 for the three Ronald McDonald Houses of Iowa.
Providing strength for families of seriously ill children takes many. Similar to a community coming to the assistance of a neighbor in need, the Governor's Charity Steer Show would like to invite all Iowans to join in and support the Ronald McDonald Houses of Iowa.
About the Iowa Beef Industry Council: Producer-directed and consumer-focused, the Iowa Beef Industry Council is funded by the $1-per-head beef checkoff. Checkoff dollars are invested in beef promotion, consumer information, research, industry information and foreign market development, all with the purpose of strengthening beef demand. For more information, visit www.iabeef.org.
About the Iowa Cattlemen's Association: The Iowa Cattlemen's Association represents 10,500 beef-producing families and associated companies dedicated to the future of Iowa's beef industry. ICA's mission is "Grow Iowa's beef business through advocacy, leadership and education." For more information, visit