6 people appointed to National Fluid Milk board

6 people appointed to National Fluid Milk board

Board is comprised of 20 members. It develops and administers advertising and promotion to increase demand for fluid milk.

Agriculture Secretary Tom Vilsack announced the appointment of six members to fill vacancies on the National Fluid Milk Processor Promotion Board. The terms for these appointees are effective July 1, 2016, and expire on June 30, 2019.

Newly appointed members are: Stephen C. Jones, Chicago, Ill. (Region 4); and Paul Corney, Dallas, Texas (at-large, processor).

Newly reappointed are: James Walsh, Lynnfield, Mass. (Region 1); Alan J. Bernon, Kansas City, Mo. (Region 7); Jeffrey M. Springer, Dallas, Texas (Region 10); and Brian DeFelice, Orrville, Ohio (at-large, processor).

Agriculture Secretary Tom Vilsack announced the appointment of six members to fill vacancies on the National Fluid Milk Processor Promotion Board. (Photo: PointsStudio/Thinkstock)

The National Fluid Milk Processor Promotion Board is composed of 15 fluid milk processors from 15 geographic regions and five at-large members. At least three at-large members must be fluid milk processors and at least one must be from the general public. The board was established by the Fluid Milk Promotion Act of 1990 to develop and administer a coordinated program of advertising and promotion to increase the demand for fluid milk products.

The National Fluid Milk Program is financed by a mandatory 20-cent per hundredweight assessment on all fluid milk processed and marketed commercially in consumer-type packages in the contiguous 48 states and the District of Columbia. Processors who commercially process and market 3 million pounds or less per month, excluding those fluid milk products delivered to the residence of a consumer, are exempt from assessments.

The USDA’s Agricultural Marketing Service (AMS) monitors the operations of the board.

Research and Promotion Programs are industry-funded, were authorized by Congress, and date back to 1966. Since then, Congress has authorized the establishment of 22 research and promotion boards.

Source: USDA AMS

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