Cy-Hawk Series: a win for Iowa and for corn

Cy-Hawk Series: a win for Iowa and for corn

Iowa vs. Iowa State football game last week was a very effective way to promote Iowa corn.

This past weekend proved to be another exciting rivalry match for the University of Iowa and Iowa State University football teams at the annual Iowa Corn Cy-Hawk Series football game. The Iowa Hawkeyes secured the trophy after walking away with a win of 31-17 in front of a packed Jack Trice Stadium in Ames.

"The Iowa Corn Cy-Hawk Series isn't just another game but also an incredible promotion for the organization and our versatile resource of corn," says Bob Hemesath, president of the Iowa Corn Growers Association. "It's also a way to recognize the student athletes who give their all on the field and in the classroom."

CORN IS EVERYWHERE: Annual rivalry football game between Iowa Hawkeyes and Iowa State Cyclones was Sept. 5 at Ames, sponsored by Iowa Corn Growers Association. The message: corn is very important to the state's economy.

Chance to quiz candidates running for U.S. president
The day began with Iowa Corn Grower Association members experiencing a VIP tailgate event where they mingled, enjoyed a corn-fed tailgate, and had the chance to pick up a "Corn: It's Everything" t-shirt in their favorite team colors. Members also had the chance to visit with U.S. presidential hopefuls and elected officials who happened to stop by the Iowa Corn tent on their way to various tailgates being held throughout the stadium area.

ICGA farmer leaders took advantage of the opportunity to speak with the presidential candidates and find out where they stand on hot issues that impact the agriculture industry, such as the Renewable Fuels Standard.

Iowa Corn t-shirts are excellent advertisement for corn
After students rushed into the stadium to claim prime spots, Iowa Corn staff members and ISU Corn Club volunteers handed out more than 8,000 of the "Corn: It's Everything" t-shirts to the Iowa State University student section.

The shirts were clearly visible from every angle inside the stadium and proved to be an excellent advertisement for corn, says Hemesath. Once the game began, Iowa Corn executives were acknowledged with an on field recognition during a timeout in the first quarter and then escorted the Iowa Corn Cy-Hawk trophy from its previous home to the Iowa State sideline.

 Over 4,000 everyday products are made from corn
"The Iowa Corn Cy-Hawk Series is a great way to promote Iowa Corn and our industry because about 65% of Iowans tune in and are engaged during the game so it's a great platform to talk about corn and farming," says Iowa Corn Promotion Board (ICPB) president Mark Heckman. "Iowa Corn focuses on the promotion of ethanol, livestock and exports as well as the 4,000 every day products made from corn. We use events like this to bring awareness to our industry."

2015 Iowa Corn Cy-Hawk re-cap: If you would like to view photos from the event, visit the Iowa Corn flickr site at flic.kr/s/aHskkmP9dy.

The Iowa Corn Promotion Board works to develop and defend markets, fund research, and provide education about corn and corn products. The Iowa Corn Growers Association is a membership organization lobbying on agricultural issues on behalf of its 8,000 farmer members. Both organizations work on the joint mission to create opportunities for long-term Iowa corn grower profitability. For more information visit iowacorn.org.

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