Dunkin' Donuts company announced today its plan for shifting to cage-free eggs and stall-free pork, with a 5% transition goal by the end of 2013.
Dunkin' Donuts is a leader in coffee and baked goods sales reaching revenues of $6.4 billion for FY2011. The company has more than 10,000 stores in 32 countries.
In a company statement, Scott Murphy, global supply chain vice president, said the company partnered with the Humane Society of the United States to reach its decision.
"Dunkin' Donuts is committed to environmental and social responsibility, and we're pleased to announce this commitment to continuously raise the bar for the treatment of animals within our supply chain," Murphy said. "We're working with our partners at The Humane Society of the United States and our franchisee-owned distribution and purchasing cooperative to source ingredients that meet high animal welfare standards."
The company said also in the statement that it views its commitment to animal welfare as an "important part of its overall strategy" to responsibly serve its guests.
The Canton, Mass., company has earned a number one ranking in customer loyalty from Brand Keys for the last six years.
Dunkin' Donuts joins many other restaurants and companies opting for a crate-free pork supply. Others include Hillshire Brands, Kroger and ConAgra Foods.