The Iowa Cattlemen's Association announced last week that Bruce Berven is the new ICA executive vice president. The ICA board of directors voted Nov. 1, 2006, to approve Berven as chief executive officer of the 10,000-member association. Berven will also serve as the executive vice president of the Iowa Cattlemen's Foundation, Inc.
Berven will help ICA leaders promote the Iowa beef industry and work with members to set direction for the ICA, which is a statewide, grassroots organization comprised of 97 active county cattlemen's associations. Berven will oversee ICA staff and programs that include member services, communications, beef quality assurance, and legislative and regulatory efforts.
A familiar name to Iowa beef producers
Berven is returning to the top job at ICA after 22 years. He held the position of ICA executive vice president from 1978 to 1984, after serving for eight years as an Iowa State University county Extension director and area livestock specialist.
In 1984 Berven left Iowa to serve the beef industry as senior vice president of the National Cattlemen's Association from 1984 to 1987 and vice president of industry relations for the U.S. Meat Export Federation from 1987 to 1991. He was senior vice president of the Cattlemen's Beef Board from 1991 to 1996. Berven accepted the position of executive director of the California Beef Council in 1996, a job he held until becoming vice president of marketing in 2003 for Harris Ranch Beef Company of Fresno, Calif.
Earlier this year, Berven and his wife, Ann, returned to Iowa to be closer to their families. They are both from Hamilton County. Berven grew up on a small, diversified crop and livestock farm near Webster City. The Bervens live in Ankeny, Iowa. They have three children and eight grandchildren. Berven assumed his new duties at ICA headquarters in Ames on Nov. 7.
"I'm excited, enthused and humbled to have this opportunity. A top priority for me is to visit as many county cattlemen's associations as possible to better understand their business and learn what ICA can do to help them," says Berven.