The Iowa Corn Growers Association and the Iowa Corn Promotion Board in July announced a unique partnership with Learfield Sports on behalf of the University of Iowa and Iowa State University athletic departments for a statewide, multi-year, multi-sports promotional joint venture.
"On behalf of Iowa's corn growers, I am proud to be a part of this unique partnership," says Craig Floss, CEO for Iowa Corn. "If you come from Iowa, it's not just about the big game or your affiliation with Iowa or Iowa State. It's about being an Iowan and being proud of where you grew up. The biggest sporting event in Iowa is the perfect opportunity to educate Iowa consumers about corn and products made from corn."
In addition to game day activities and special prize giveaways, Iowa Corn will promote corn ethanol and other products made from corn through the "Drive of the Game" report on statewide radio, and Iowa Corn will also be the title sponsor of both coaches' shows on television.
Will effectively deliver the important message about corn
"We are extremely excited about the opportunity to work with the Iowa Corn Promotion Board and the Iowa Corn Growers Association on their efforts to reach out and educate fans of the Iowa Hawkeyes and friends of the University of Iowa about the important role corn growers play in our state and the economic impact they have on our country. More importantly, we're delighted they have the confidence in us that we can help them effectively deliver their important messages," says Gary Barta, the UI's director of athletics.
As part of the four-year multi-media agreement, Iowa Corn will reach out to consumers through a total Iowa and Iowa State sports package including football, men's and women's basketball and wrestling.
Jamie Pollard, director of athletics at Iowa State University says, "We are very excited to expand our relationship with the Iowa Corn Growers Association and the Iowa Corn Promotion Board. We think it is a perfect partnership for both our institution and for all the corn growers throughout the state of Iowa."
Stay tuned for more information on the Iowa Corn fed partnership, including giveaways and special events at www.iacornfed.com.