Iowa Grocers Are New Ag Advocacy Partner

Iowa Grocers Are New Ag Advocacy Partner

State's grocery industry is joining with Iowa Food & Family Project as a new advocacy partner to help provide consumers with factual information on food and farming.

The Iowa Grocery Industry Association is partnering with the Iowa Food & Family Project to provide consumers timely and accurate information about the quality and origins of food. The announcement was made last week.

"Iowa's farmers and grocery retailers are partners in success," says Aaron Putze, director of communications and external relations for the Iowa Soybean Association and coordinator of the Iowa Food & Family Project. "Working together, they grow, provide and deliver an abundance of wholesome food choices at a variety of prices."

Iowa Grocers Are New Ag Advocacy Partner

The goal of the Iowa Food & Family Project is to unite Iowans in conversations about food and today's farmers through personal engagement and advocacy. It involves the collaboration of more than 30 farm, retail, business and food-relief organizations. The Iowa FFP delivers on its mission by serving as Presenting Sponsor of the Iowa Games and supporter of Live Healthy Iowa. It also coordinates "Special Delivery. Homes. Help. Hope. For Haiti," a campaign co-chaired by Iowa's Lt. Gov. Kim Reynolds and Ag Secretary Bill Northey, that's generated more than $200,000 in food and shelter for Haitians displaced by the 2010 earthquake.

Food & Family Project involves conversations about food and today's farmers

IGIA president Jerry Fleagle says the mission and purpose of the Iowa FFP has strategic relevance for the IGIA. "We're dedicated to providing and delivering wholesome food for everyone and assisting our members in serving their customers," Fleagle says. "By partnering with the Iowa FFP, we can more effectively coordinate activities that frequently connect consumers to the information they value and want about their food."

Putze says the Iowa FFP and IGIA will work together to tailor communications and ag engagement programs to meet the individual needs of IGIA members and their employees and customers. The organizations will collaborate on activities including the IGIA annual meeting in July and Iowa State Fair in August. "The Iowa FFP/IGIA partnership provides Iowa's farmers and food retailers a unique opportunity to share information with people interested in healthy food and the integrity of the farmers and retailers who provide it," Putze adds.

Sharing information about healthy food and the people who provide it

The Iowa Grocery Industry Association is a state trade association representing the food industry including chain and independent supermarkets, convenience stores, mass merchandisers, wholesalers, brokers, manufacturers and distributors.

Founded in 1899, the IGIA has long served as a resource to its members, the food industry, and the general public through education, legislative, partnership and philanthropic programs. Headquartered in Des Moines, Iowa, the IGIA sponsors a number of industry-specific events as well as recognizing outstanding retailers in the state. Contact the IGIA at [email protected].

The Iowa FFP (www.facebook.com/foodnfamilies) is a purpose-driven initiative created by the Iowa Soybean Association and dedicated to inspiring greater awareness, understanding and trust between farmers and consumers. For more information about the Iowa Food & Family Project and its activities, go to www.iowafoodandfamily.com.

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