Ram Truck Brand Friday announced a day of test drives on April 26 to complement its "Next Crop Project" and benefit the Natonal FFA Organization.
More than 100 participating dealers nationwide will partner with local FFA chapters for the national day of test drives, where Ram will make a $20 donation to FFA for each test drive.
"'The Next Crop Project' is a great way for the Ram brand to continue our support of the FFA and to further increase awareness as to the importance of farming in our country," said Reid Bigland, President and CEO, Ram Truck Brand, Chrysler Group LLC. "The uniquely American 'farmer spirit' is also consistent with our Ram values of courage, dignity and setting examples through hard work."
"The Next Crop Project" test drive campaign is designed to accompany its "Farmer" commercial that aired during the 2013 Super Bowl.
Ram donated $1 million to the FFA after views of the "Farmer" Super Bowl commercial reached a 10 million view milestone.
Ram is supporting "The Next Crop Project" campaign with a 30-second television spot debuting April 6 during the "49th Academy of Country Music Awards" broadcast on CBS.
View the list of participating FFA Ram test drive dealers.