Spanish Multimedia Series Expands Reach of Pork Checkoff Marketing

Spanish Multimedia Series Expands Reach of Pork Checkoff Marketing

Spanish-language website and new multimedia approach helps bring Pork Checkoff recipes into Hispanic homes

The Pork Checkoff this week launched pork marketing campaign focused on Hispanic homes that includes a partnership with celebrity chef Lorena Garcia.

Garcia, a popular Latina chef, enjoys creating pork-inspired recipes with a unique Latin touch.

"I am thrilled to share my culture and love of pork through these new recipes that families may enjoy in everyday meals," said Garcia, who is known for TV series like Top Chef Masters. "I believe in keeping it simple but interesting."

Spanish-language website and new multimedia approach helps bring Pork Checkoff recipes into Hispanic homes

Through this new collaboration, the Pork Checkoff is launching Sabrosos Momentos Con Chef Lorena Garcia (Flavor-Filled Moments with Chef Lorena Garcia). The first of the two-part multi-media series will feature three delicious pork-inspired video recipes and educational videos that showcase three popular pork cuts: tenderloin, ribs and shoulder.

Related: Consumer Tracking Study Finds Multicultural Consumers Prefer Pork

The recipes will be Pulled Pork Scramble, Pork Tenderloin Sautéed and Pork-Back Ribs with Mango and Chile de Arbol.

"The main inspiration for my cooking is to bring loved ones together to enjoy wonderful food," Garcia said. "It is something that has always fulfilled me."

The Pork Checkoff also has launched a new Spanish-language website with corresponding social media channels on Facebook, Twitter and Instagram. The site showcases information and culinary experiences with pork and will engage consumers with recipes, nutritional content, choice pork cuts, health and pork safety content and cooking tips. 

"We are delighted to engage the Latino community in the United States with Chef Garcia and PorkTeInspira.com," said Jose de Jesus, director of multicultural marketing for the Pork Checkoff.

"Pork has been part of our Latin culture for generations, and we want these new recipes by Chef Garcia to inspire creativity and offer new and healthy ideas to prepare our favorite pork dishes."

Source: Pork Checkoff

Hide comments

Comments

  • Allowed HTML tags: <em> <strong> <blockquote> <br> <p>

Plain text

  • No HTML tags allowed.
  • Web page addresses and e-mail addresses turn into links automatically.
  • Lines and paragraphs break automatically.
Publish