While the concept of "sustainability" has different meanings for different people, most consumers agree it's becoming increasingly important in food production.
With this in mind, a panel of farmers, ranchers, academics and sustainability experts will convene to discuss current practices and the future of sustainability during The Food Dialogues: Dairy Strong; Farming for the Future.
The panel, hosted by the U.S. Farmers and Ranchers Alliance, will take place at the Dairy Strong conference from 10:15 to 11:45 a.m. CT on Jan. 14, 2016, in Madison, Wis.
"We are seeing a variety of definitions and perspectives when it comes to what 'sustainable farming' is," said Nancy Kavazanjian, chairwoman of USFRA. "The industry is creating many techniques that will shape the future of sustainable farming, and we are excited to partner with Dairy Strong to host a dialogue on this topic."
Food industry and animal care experts will discuss consumer trends related to sustainable farming and sourcing, how customers define sustainability, and the environmentally friendly methods and techniques used on farms-both small and large. The panel will also explore current environmental methods and the possibility for future innovation.
"Sustainability will be a major focus of the entire Dairy Strong conference," said Tim Trotter, Executive Director for Dairy Business Association. "Having attended Food Dialogues previously, I know how engaging these discussions can be and look forward to the informative discussion among dairy processors, farmers, suppliers, retailers, academics and media in attendance - and the implications for our customers."
The panel is open to all registered attendees of Dairy Strong and will be available to view live online. To register for the live stream, visit Food Dialogues: Dairy Strong.