Trimble Acquires Data Firm to Advance 'Connected Farm' Platform

Trimble Acquires Data Firm to Advance 'Connected Farm' Platform

Trimble acquires data firm IRON Solutions to expand fleet management, cloud-based capabilities of Connected Farm solution

Trimble, provider of the Connected Farm solution, announced this week it has acquired Franklin, Tenn.-based data firm IRON Solutions.

IRON Solutions' portfolio provides market information, analytics-based information and a cloud-based enterprise for machinery and equipment dealers and buyers.

When coupled with the Connected Farm solution, Trimble expects IRON Solutions' assets to help growers make decisions for equipment fleets and tighten the link between equipment, seed and chemical dealers to the grower through ERP/CRM systems.

Related: Trimble Adds Mobile Tools For Fleet Management

Trimble's Mike Martinez discusses the Connected Farm Solution at the 2014 Farm Progress Show, August 26, 2014, in Boone, Iowa. (file photo)

"The IRON Solutions information together with Connected Farm will provide growers with a critical element in understanding their equipment lifecycle, enabling them to more efficiently manage their fleets," said Joe Denniston, vice president of Trimble's Agriculture Division.

IRON Solutions' products include IRON Guides, which tracks prices of actual equipment sales transactions; IRON Builder, which provides pricing specifications that enable original equipment manufacturers to better manage product configuration; and IRON Vector, analytics for benchmarking and forecasting equipment values.

In addition, the company offers IRON HQ, a cloud-based enterprise system for equipment dealers; and Precision HQ, a cloud-based enterprise system for agriculture technology dealers.

The company's IRON Search is an equipment sales networked-marketplace for growers and equipment dealerships.

Related: Trimble Acquires Assets of C3 Ag Tech Firm

In all, IRON Solutions manages more than 15 million data points annually from over 1,200 manufacturers and more than 2,200 retail sources throughout North America.

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For farmers, Trimble says IRON Solutions' assets when combined with Connected Farm will improve purchasing decisions and allow farmers to efficiently plan equipment turns and manage the fleet to account for conditions of their specific farm.

For equipment and ag technology dealers, the connectivity will enable sales, parts, service, finance and operations teams to collaborate and engage the grower in one mobile, cloud-based system, Trimble said.

By utilizing IRON Solutions services with Connected Farm's fleet productivity and utilization applications, dealers will be able to provide diagnostics capabilities and help the grower select the right time to sell equipment based on usage and market conditions.

Related: Trimble's Connected Farm Solution Adds 3-D Soil Mapping

Agronomic advisors may also see benefits from the acquisition, Trimble said. IRON solutions and Connected Farm together provide seed, fertilizer, and chemical resellers a cloud-based ERP/CRM platform, enabling crop advisors to accurately track customers' needs.

"We are excited to be joining Trimble at a time of increased collaboration between farmers, retailers and agronomists," said Darwin Melnyk, CEO of IRON Solutions. "Our farm equipment, dealer and industry domain knowledge, independence and trust combined with Trimble's leadership in agricultural technology can enable a farmer and their service provider to better drive efficiencies."

Financial terms of the deal were not disclosed.

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