Katie Ortmann was the big winner at the Iowa vs. Iowa State Men's basketball game on Friday, December 10, 2010 in Iowa City, when her name was drawn as the winner of free food and fuel for a year from Iowa's Corn Growers. The drawing, conducted at halftime of the basketball game was the wrap-up of the Iowa Corn Fed GameDay GiveAway campaign, an Iowa Corn program showcasing the many ways corn benefits Iowa and Iowans.
The Iowa Corn Fed GameDay GiveAway was part of a GameDay partnership that included the University of Iowa and Iowa State University football, basketball, and wrestling seasons. Consumers could enter the drawing from August 20 through November 20 for a chance to win Free Food and Fuel for a Year—$5,000 in groceries and $2,500 in ethanol from Kum & Go.
Marc Foster of Iowa City and Chris Dobel of Urbana also were also randomly selected to receive runner-up prizes of free food and fuel. They were presented with gift certificates at the Iowa vs. Iowa State Wrestling Meet, on Friday, December 3 and the Iowa vs. Iowa State Women's Basketball game, on Thursday, December 9, respectively.
Reached a lot of people, showing them the many benefits of corn
"We've reached thousands of people with the Iowa Corn Fed GameDay GiveAway promotion," says Mindy Williamson, director of communications and public relations for the Iowa Corn Promotion Board and the Iowa Corn Growers Association. "Ethanol use was just one benefit featured in the program, which included food and feed uses for corn and messages about corn's importance to Iowa's economy, environment and energy independence."
Williamson thanked Kum & Go, Cyclone Sports Properties and Hawkeye Sports Properties for joining with the Iowa Corn Growers Association and the Iowa Corn Promotion Board to sponsor the Iowa Corn Fed GameDay GiveAway sweepstakes. The Iowa Corn Fed GameDay campaign is part of a larger four- year signed partnership with both Hawkeye Sports Properties and Cyclone Sports Properties. The promotion includes radio, television, Internet and on-site marketing. The campaign highlights the many uses for corn and its importance to Iowa as everyday is GameDay for Iowa's farmers. For more information, visit www.iacornfed.com.
The Iowa Corn Promotion Board works to develop and defend markets, fund research, and provide education about corn and corn products. The Iowa Corn Growers Association is a membership organization lobbying on agricultural issues on behalf of its 6,000 members. Both organizations work on the joint mission to created opportunities for long-term Iowa corn grower profitability.