World Pork Expo Marks 20th Anniversary

This year it's June 5-7 at the Iowa State Fairgrounds in Des Moines, and you are invited.

The National Pork Producers Council will present the 20th annual World Pork Expo on June 5-7, 2008 at the Iowa State Fairgrounds in Des Moines. As the largest pork-industry trade show and exhibition in the world, the exposition draws more than 30,000 pork producers, exhibitors and visitors from across the country and around the globe.

"We are pleased to celebrate 20 years of World Pork Expo," says Bryan Black, NPPC president and a producer from Canal Winchester, Ohio. "Just as the industry has evolved, the expo has grown over the years to be a worldwide showcase for the pork industry."

In honor of this milestone, NPPC has redesigned the official World Pork Expo Web site and included online registration for advance admission purchase.

New registration process this year

"One of the new things we're doing this year is registration of attendees," says Black. "When you register, your name tag serves as your admission pass for all three days of the show. So if you've preregistered online, you can just pick up your name tags and head on into the show. Producers can even have their name tags sent to them in advance so they can just come right in the gate." Information about the registration process is posted on the Web site.

The 20th Anniversary World Pork Expo events will include:

  • Marketing Information Center
  • Environmental Information Center
  • Educational Seminars
  • Employee Care Center
  • Farm Toy Show and Sale
  • Breed Shows and Sales
  • Lunch at the Big Grill Daily
  • World Pork Open Golf Tournament
  • World Pork Open Sporting Clay Championship

Expo program valuable for producers

Pork producers are encouraged to make a point of staying around for Friday evening, featuring musical entertainment presented street-dance style on the Grand Concourse. The entertainment will begin at 3:30 p.m. with the Street Band, a rock cover band from Webster City, Iowa, followed by country favorites. Highway 101 with special guest, Sweethearts of the Rodeo, and wrapping up with headliners, the Broadway Beatles Tribute.

"This is a very special World Pork Expo," says Black. "Today's economic situation is challenging, but World Pork Expo brings producers the chance to learn about the science, products and partnerships that will help weather these short-term pressures. Over the long-term, what you learn by attending the expo will have a positive impact on the next 20 years of your business and the hog industry as a whole."

The latest information on the schedule for entertainment, educational seminars, sponsorship and more is available at the Web site.

NPPC is the global voice for the U.S. pork industry, fighting for reasonable legislation and regulations, developing revenue and market opportunities and protecting producers' livelihoods. For more information, visit NPPC's site at

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