Consumers who want to learn more about veal farming now have an updated checkoff-funded website that explains how veal calves are raised.
The site invites consumers to "Come to the farm. There's lots to learn." There have been significant changes on veal farms in recent years, the checkoff says – most noticeably the industry move to group housing.
The new site answers veal farm questions and also houses Veal Quality Assurance resource materials for easy access and download by producers, veterinarians, packers, nutritionists and others.
Consumers and customers expect veal growers to produce food in a responsible manner, the checkoff says. By voluntarily adopting the methods outlined in the VQA, veal farmers promote the health and well-being of animals under their care while producing high quality meat.
The site also includes a video that takes viewers on a virtual tour of Chris Landwehr's veal operation, and a second video that explains "Today's Veal."
Source: Beef Checkoff