The National Biodiesel Board is readying a new ad campaign aimed at "celebrating biodiesel's benefits," the group said Monday.
Focus will be on benefits for cities and towns, fields and farms, and water and air. The campaign demonstrates how it is fueling America as a low-carbon, renewable energy source, NBB said.
"Biodiesel shows that forward-looking energy initiatives work to promote new ideas and innovation that deliver results," said Joe Jobe, National Biodiesel Board CEO. "We have a lot to be proud of and want to showcase to leaders in Washington and around the nation the environmental, economic, and energy benefits biodiesel brings right to their communities."
The 30-second commercial will air on national television networks, as well as on select local broadcast outlets and cable news programs throughout the summer, NBB said.
The digital campaign includes banner advertising and a 15 second version of the television commercial presented as a pre-roll to programming on news platforms and as openers to videos on YouTube. Radio and print focused on target areas will round out the comprehensive campaign, anchored by a re-launched website.
The television ads focus on biodiesel in motion, fueling various vehicles in a wide range of settings across the nation. The online and radio ads echo the theme of biodiesel at work today from coast-to-coast. The print ads showcase several personal success stories with biodiesel.
In addition to offering basic biodiesel information, the microsite dives in to feature unique stories in video form from biodiesel users, suppliers and distributors.
Though the ad campaign is solely focused on providing information about biodiesel, it complements NBB's extensive efforts to support biodiesel growth through the Renewable Fuel Standard.
After years of delays, the EPA has announced it will propose new RFS volumes by June 1.
Funding for the campaign is provided by the United Soybean Board, State Soybean Checkoff Boards, U.S. Canola Association, and the National Biodiesel Board.
Source: National Biodiesel Board